BIOPHILIA:

The concept of biophilic design aims to satisfy our instinctive human need for a connection to nature. In turn we benefit from improved health and wellbeing, thereby enabling us to thrive within our man-made environments. 

natural analogues

Most biophilic principles are incorporated, with careful thought, into living and working spaces, at the planning and construction stage and, apply to both the exterior and interior. Principles that consider direct contact with nature's elements – water, trees, airflow, natural light – and those that enhance our connection to nature like aspect and carefully selected building materials.

However, natural analogues, those things that mimic nature, can also effectively play a part in creating a biophilic space. A carefully considered and well-designed rug can provide a multifaceted contribution. Most noticeable is its visual impact, through colour choice and pattern inspired by biomorphic forms, but note too, the material connection that a 100% wool pile rug has to nature. In addition, it offers a rich sensory experience from its surface texture and warmth to the added ability it has of softening acoustics.